About Us

The Good Adventure Company began in 2015 as the first motorcycle outfitting company focused on using our profits responsibly to make the world a better place to live and ride. We only sell what we ride and we only sell the best. And, we are all highly experienced ADV and off-road riders  Our guided adventure trips are genuine, full-bore, hardcore adventures that you can’t find anywhere else. We take you where most tour companies only dare to tread and provide you support, coaching, and (often) life-changing experiences.



Good-ADV was founded by J.J. Lewis who is an accomplished adventure motorcyclist with more than 30 years of riding experience. Good-ADV’s mission is to provide a personal adventure experience for all our riders and, in doing so, use those funds for significant, financial support for sustainable life-changing projects benefitting kids and families throughout the US and the world.  We are currently supporting the children in the schools within The Copper Canyon and when you come on our trips, you’ll see the projects and meet the children firsthand.

We stand behind our products with a no-nonsense satisfaction guarantee, a 10% yearly dividend, and free shipping in the USA on most products.

Just check out the reviews of our trips on our blog. Visit our partners at www.xladv.com and see the ride report from last year. Visit and like our Facebook page. If you have questions, call us. We’re here to help you enjoy your adventure bike, expand your skill set, and give you an experience no other tour company can.

Contact us at 970-833-1ADV (1238) or goodadvcompany@gmail.com.

(Please note: We unfortunately do not retail soft luggage items to residents of Colorado. If you are a resident of Colorado, we encourage you to purchase your soft luggage items through Moto Cafe Durango or our Partners.)